Team

About us

Lifeforce GmbH, based in Rotkreuz, Switzerland, has made the commitment to physical well-being its goal. It specialises in the development, production and sale of high-quality parapharmaceutical products in the fields of cosmetics, sun protection, food supplements and micronutrients.

Lifeforce places the highest demands on its products and the ingredients used. It selects them carefully and subjects them to regular quality checks. The products are manufactured in Switzerland and the EU and sold worldwide. In Switzerland, they are available in pharmacies and drugstores as well as via the webshop www.lifeforce.ch

You can obtain the Lifeforce media dossier here.

The Lifeforce Team
Jürgen
Managing Director and Owner

“Lifeforce is a Swiss family-owned company built on expertise and commitment.”

Origin. When I took over Lifeforce in 2003, I built on patented formulations developed by biologist and pharmacist Dr Linherr. The success of our products proves the correctness of this decision. Today we are reaching a steadily growing Swiss and cross-border clientele that wants to protect and care for themselves health-consciously.

Comittment. Lifeforce sees itself as a sustainable contribution to increasing the quality of life in sport and leisure. As an independent family business, we are committed to ensuring that our products and services meet the highest standards. We are anxious to offer our specialized trade partners special service as well as product characteristics and conditions.

Outdoor. Of course, exercise and outdoor sports are part of my life. As a Urinnerschweizer you meet me in the mountains: on hiking trails and ski slopes. And in between, on the golf course and as a sailor on Lake Lucerne and the oceans.

Alexander
National Sales Manager German-speaking Switzerland

“Lifeforce convinces all around. The loyalty and satisfaction of our customers is the best proof of this”.

Comittment. As a family business, we function like a well-rehearsed team. We are involved with a great deal of commitment and are completely convinced of what we do. The specialist trade also feels this: they appreciate our competence and our flexibility. And he knows that he can rely on us. Outdoor. For many years I was committed to indoor sports:
as a handball goalkeeper and handball trainer. With Lifeforce, the outdoor fascination really got started. Now I am “at home” on bike trails, ski slopes and on the tennis court.

Jean-Luc
Molecular Biologist (PhD), Key Account Manager Western Switzerland/Ticino

“Objective advantages are the best sales arguments. That’s Lifeforce’s formula for success.”

Comittment. It is also important to me to maintain a direct dialogue with our various customers. Feedback is crucial for us, whether to focus our activities accordingly or to know our market environment as precisely as possible. Of course, the enthusiasm of our customers is also an incentive to offer them the best possible service.

Outdoor. I am a free swimmer, lakes and rivers are my Eldorado. But I’m also uphill and downhill: on hiking trails and ski slopes.

Monika
Finance, Controlling (Fiduciary with Federal Certificate of Specialization)

“Experiencing Lifeforce live at promotions and sports events is always exciting for me to see how the products are received positively.”

Comittment. Lifeforce is not only based on unique recipes, but also on team spirit. That’s why I not only make sure the numbers are right, but I’m also actively involved in promoting Lifeforce at sporting events. That’s how I experience how well the products are received by our audience. That’s very motivating and gratifying.

Outdoor. Of course, I’m also outdoors when the sun doesn’t shine. Skiing, biking, hiking, horse riding, sailing – I am and remain a nature of movement.

Eugen
Research & Development (federal pharmacist and biologist)

“Our motto at Lifeforce: The more careful the development, the more convincing the product.”

Comittment. In a family business like Lifeforce, I can make a difference. To bring real innovations to market, solid and conscientious work is necessary, because every product development has its own challenges and opportunities. At Lifeforce, we are convinced that verifiable added value counts. We want to offer our customers real benefits and advantages.

Outdoor. I love the change of perspective: seeing things from a bird’s eye view as an aircraft pilot is always an experience. I am on the ground with my dogs and outside in nature as a rider.

Otti
Logistics & Warehouse Management

“Absolute reliability towards our partners in the specialist trade is the be-all and end-all of our logistics.” 

Comittment. Our logistics is completely geared to our specialist trade partners. We want to supply them as promptly and reliably as possible, regardless of whether the consignments are large or small. That’s what I do every day, with a lot of drive and energy.

Outdoor. I like to travel, especially in South America. My preferred country: Brazil, the birthplace of my wife. I speak Brazilian fluently.